In this article, I’m going to show you five crucial elements of a good website builder for small business, and how to use these elements to set yourself up for massive success when building a website.

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Now in this article, we are going to be talking about website builders, and we will discuss five crucial elements that are really required in order to decide whether a particular solution is good for your business or not. So let’s get started right now.

1. Simple Setup

When it comes to a good website builder for small business, the number one ingredient is for it to be super simple to setup. When you have an idea for a website or your business needs to have a website, you don’t want to spend a lot of time setting it up, and you don’t want to hire a designer or a developer to do it for you either. You want to be able to do it yourself and do it very, very quickly.

At WebAidR Online, we value a streamlined process where all the basic setup for your business website can be configured on a single page. This includes design elements like uploading a logo, open graph image, favicon, and adding scripts such as Google Analytics, which is essential for any small business. You can also generate legal pages and other essential pages like an about page and contacts page with just a click of a button. Additionally, you can add a custom domain to have everything ready with your brand.

This foundation is what every website needs, and you set this once and pretty much from that moment forward, you don’t need to touch anything. And also, what’s important is that anybody can do this. You don’t have to have some special skills or you don’t have to be a developer or a designer in order to do these basic things.

We have found that Dashnex meets this requirement.

2. Freedom of Design

As a small business owner, you should be able to choose any design out there. So you shouldn’t be locked in with a set of templates that a particular website builder provides, or you shouldn’t be forced to use a drag and drop builder to design something based on the boundaries that a website builder provides. You should be able to pick the design that’s out there, that’s the best one, the latest one for your business needs because every single business is unique.

And if you want to build a website that stands out, and that allows you to speak with your audience in the best way possible, you should be able to choose the design that you want. So let me show you how it’s possible. The way it works, you go to Google, you type in free HTML templates. And what you are going to find, you’re going to find thousands of different templates from designers from around the world. You can really find the latest, greatest design. Most of them are free, but you can also purchase some premium templates for a one-time fee, which means that you’re not locking yourself with a website builder just because they’ve provided the template.

At WebAidR Online, we value the limitless opportunity to choose any template and use any template without knowing the code, without knowing anything about website development and without messing around with drag and drop setups, because those are complicated if you are not a designer. But instead, you can just go and choose any template you want and build any website you want, whether it’s for your startup, whether it’s for your local business, whether it’s for your event, it really doesn’t matter. All of these templates are free templates that we downloaded from the web.

Once you have found your template, all you need to do is just drag and drop them into the Dashnex page builder, and from that moment, you can start to edit them and customize them and do so on your own without worrying about anything. Just click “edit.” I can go into the inline editor. And now if you want to change text, you can change this text and update the page in any way you want.

3. Loading Speed Management

The next element that you should be looking for in a good website builder for small business is loading speed management. Today, everything is mobile-based. Most website visitors will come from a mobile device. And when it comes to mobile devices, speed is absolutely crucial. If you can’t deliver your website quickly enough, people will simply leave. And we see this all the time on our platform, which is why speed optimization is highly valued.

Now the way how the speed optimization works is by going back to the website settings. And when you upload your files for your template, the Dashnex optimization engine ensures that all files are optimized automatically for speed. So you will not need to sign up for some extra service or buy some application or anything like that, just to optimize your source files for the speed. And speed is really essential today. Without that, it’s really hard to get rankings. And because people are using mobile phones, if your page is not loading fast, things are not going to happen well for your website. So a good website builder should provide speed optimization out of the box.

4. SEO and Marketing

It goes without saying, I mean, SEO and marketing today is paramount, right? Because as a small business owner, you want to generate leads. You want to generate sales. You want to expose your website everywhere so you get more visitors on a daily basis, so you can grow your business. And for that, you need to have certain tools so that you can build campaigns and really generate leads and generate sales from all over the place on the web.

At WebAidR Online, we value powerful tools that are essential for SEO and marketing. Lead generation page systems allow you to build lead generation funnels, which enable you to give away either a report or a video, or just generate leads for your business without any kind of configuration or setup. You just go through the wizard where you provide the content, you configure things like timers and things like that. And that’s pretty much it. You’ll have the page ready in minutes, and you can start to push traffic to that page and generate leads.

Another great way for businesses to get engagement and to reactivate, for example, old leads that are on your email list, but maybe not responding well is by organizing a sweepstakes campaign where you give away something in order to engage with people and get more of a response from your existing customers. And also, you can use sweepstakes pages to generate new leads for your business from social media sites. So, that’s super powerful.

And then obviously when it comes to SEO, things like meta details and open graph images and things like that are essential, the same way it’s also important to have an XML sitemap so you can inform Google about your pages and get more rankings out of the gate for your website. So when I think about SEO and marketing, those are the critical elements that you need to have in place.

5. Costs

The final element, which is super important when it comes to choosing a website builder and whether it’s good or bad, or whether it’s right for you or not right for you is obviously costs. Costs are important. Before you sign up with any platform, you need to understand what you are paying for. Are you paying for templates that they provide? Are you paying for hosting? Are you paying for a domain? Are you paying for plugins and themes and setups? Will you need some extra developer or designer or consultant in order to complete your website setup? What will be your maintenance costs after the first month, third month, the first year, second year and so on and so forth because when you sign up with any website builder, you are committing for the long term.

Once you will build your website on that particular platform, you most likely will stay there for the foreseeable future, which is why it’s important that you check all the costs before you commit to any particular platform and before you start to build your website on that platform.

Conclusion

That’s about it when it comes to a good website builder for small business and how you need to look at each of these elements when you are selecting your website builder for your business.  At WebAidR Online, we are all about helping you to achieve results as quickly as humanly possible. So please make sure you check some of our other articles on the blog so you can learn more how to get simplicity, speed, and results in your business.